Facebook-Börsengang ist fix

Jetzt ist es fix. Facebook, das weltgrößte Social Network mit mehr als 845 Millionen Benutzern, geht mit einem Börsenwert von 5 Milliarden US Dollar (3,8 Milliarden Euro) an die Börse. In der Nacht sind die dafür erforderlichen Papiere eingereicht worden. Der Facebook Weg zur Börse kann hier öffentlich bei der  UNITED STATES SECURITIES AND EXCHANGE COMMISSION Business Daten für Investoren nachgelesen werden.



„Our mission is to make the world more open and connected.“ Facebook Inc.

Facebook Business Daten


„People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about. Developers can use the Facebook Platform to build applications (apps) and websites that integrate with Facebook to reach our global network of users and to build products that are more personalized, social, and engaging.  Advertisers can engage with more than 800 million monthly active users (MAUs) on Facebook or subsets of our users based on information they have chosen to share with us such as their age, location, gender, or interests. We offer advertisers a unique combination of reach, relevance, social context, and engagement to enhance the value of their ads. We believe that we are at the forefront of enabling faster, easier, and richer communication between people and that Facebook has become an integral part of many of our users’ daily lives. We have experienced rapid growth in the number of users and their engagement.“


Quelle: Facebook

Per Dezember 2011 gab Facebook an, dass es 845 Mio monatlich aktive Nutzer gab, die 2,7 Milliarden LIKES und Kommentare pro Tag abgaben. Im Schnitt waren im Dezember 2011 täglich 483 Mio Nutzer aktiv und davon sehr viele mit mobilen Endgeräten. Sehr starkes Wachstum kam in 2011 von Nutzern in Indien und Brasilien. Insgesamt gab es per 31.12.2011 100 Mrd. Verbindungen zwischen Facebook Freunden lt. Facebook.

Wie sie Mehrwert für die Facebook Nutzer generien – How We Create Value for Users

„Our top priority is to build useful and engaging products that enable you to:

  • Connect with Your Friends. With 845 million MAUs (monthly active users) worldwide, our users are increasingly able to find and stay connected with their friends, family, and colleagues on Facebook.
  • Discover and Learn. We believe that users come to Facebook to discover and learn more about what is going on in the world around them, particularly in the lives of their friends and family and with public figures and organizations that interest them.
  • Express Yourself. We enable our users to share and publish their opinions, ideas, photos, and activities to audiences ranging from their closest friends to our 845 million users, giving every user a voice within the Facebook community.
  • Control What You Share. Through Facebook’s privacy and sharing settings, our users can control what they share and with whom they share it.
  • Experience Facebook Across the Web. Through apps and websites built by developers using the Facebook Platform, our users can interact with their Facebook friends while playing games, listening to music, watching movies, reading news, and engaging in other activities.
  • Stay Connected with Your Friends on Mobile Devices. Through the combination of our mobile sites, smartphone apps, and feature phone products, users can bring Facebook with them on mobile devices wherever they go.“

Die Facebook Unternehmensstrategie

„We are in the early days of pursuing our mission to make the world more open and connected. We believe that we have a significant opportunity to further enhance the value we deliver to users, developers, and advertisers.

Key elements of our strategy are:

  • Expand Our Global User Community. We continue to focus on growing our user base across all geographies, including relatively less-penetrated, large markets such as Brazil, Germany, India, Japan, Russia, and South Korea. We intend to grow our user base by continuing our marketing and user acquisition efforts and enhancing our products, including mobile apps, in order to make Facebook more accessible and useful.
  • Build Great Social Products to Increase Engagement. We prioritize product development investments that we believe will create engaging interactions between our users, developers, and advertisers on Facebook, across the web, and on mobile devices. We continue to invest significantly in improving our core products such as News Feed, Photos, and Groups, developing new products such as Timeline and Ticker, and enabling new Platform apps and website integrations.
  • Provide Users with the Most Compelling Experience. Facebook users are sharing and receiving more information across a broader range of devices. To provide the most compelling user experience, we continue to develop products and technologies focused on optimizing our social distribution channels to deliver the most useful content to each user by analyzing and organizing vast amounts of information in real time.
  • Build Engaging Mobile Experiences. We are devoting substantial resources to developing engaging mobile products and experiences for a wide range of platforms, including smartphones and feature phones. In addition, we are working across the mobile industry with operators, hardware manufacturers, operating system providers, and developers to improve the Facebook experience on mobile devices and make Facebook available to more people around the world. We believe that mobile usage is critical to maintaining user growth and engagement over the long term.
  • Enable Developers to Build Great Social Products Using the Facebook Platform. The success of our Platform developers and the vibrancy of our Platform ecosystem are key to increasing user engagement. We continue to invest in tools and APIs that enhance the ability of Platform developers to deliver products that are more social and personalized and better engage users on Facebook, across the web, and on mobile devices. Additionally, we plan to invest in enhancing our Payments offerings and in making the Payments experience on Facebook as convenient as possible for users and Platform developers.
  • Improve Ad Products for Advertisers and Users. We plan to continue to improve our ad products in order to create more value for advertisers and enhance their ability to make their advertising more social and relevant for users. Our advertising strategy centers on the belief that ad products that are social, relevant, and well-integrated with other content on Facebook can enhance the user experience while providing an attractive return for advertisers. We intend to invest in additional products for our advertisers and marketers while continuing to balance our monetization objectives with our commitment to optimizing the user experience.“

Die geschäftlichen Risikofaktoren – Summary Risk Factors

„Our business is subject to numerous risks described in the section entitled “Risk Factors” and elsewhere in this prospectus. You should carefully consider these risks before making an investment. Some of these risks include:

  • If we fail to retain existing users or add new users, or if our users decrease their level of engagement with Facebook, our revenue, financial results, and business may be significantly harmed;
  • We generate a substantial majority of our revenue from advertising. The loss of advertisers, or reduction in spending by advertisers with Facebook, could seriously harm our business;
  • Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results;
  • Facebook user growth and engagement on mobile devices depend upon effective operation with mobile operating systems, networks, and standards that we do not control;
  • We may not be successful in our efforts to grow and further monetize the Facebook Platform;
  • Our business is highly competitive, and competition presents an ongoing threat to the success of our business;
  • Improper access to or disclosure of our users’ information could harm our reputation and adversely affect our business;
  • Our business is subject to complex and evolving U.S. and foreign laws and regulations regarding privacy, data protection, and other matters. Many of these laws and regulations are subject to change and uncertain interpretation, and could harm our business;
  • Our CEO has control over key decision making as a result of his control of a majority of our voting stock;
  • The loss of Mark Zuckerberg, Sheryl K. Sandberg, or other key personnel could harm our business;
  • We anticipate that we will expend substantial funds in connection with tax withholding and remittance obligations related to the initial settlement of our restricted stock units (RSUs) approximately six months following our initial public offering
  • The market price of our Class A common stock may be volatile or may decline, and you may not be able to resell your shares at or above the initial public offering price; and
  • Substantial blocks of our total outstanding shares may be sold into the market as “lock-up” periods end, as further described in “Shares Eligible for Future Sale.” If there are substantial sales of shares of our common stock, the price of our Class A common stock could decline.“

Facebook Finanzen

Gemäss den finanziellen Informationen bei der Registration für den Börsengang hat Facebook 2011 einen Umsatz von 3.711 Mrd. Dollar und einen Gewinn (vor Steuern) von 1 Milliarde, 2010 waren es 606 Millionen Dollar,  erzielt. Das soziale Netzwerk hat inzwischen 3200 Mitarbeiter – ein Zuwachs von 50 Prozent allein im Jahr 2011. Facebook wächst rasant und verdient vor allem mit Werbeeinnahmen Geld. Unternehmensgründer Mark Zuckerberg (27) hält ca. 28 % der Firmenanteile. Das gesamte Management kommt auf 70 Prozent. Aber nicht alle Aktien haben das gleiche Stimmrecht. Weil andere Anteilseigner Zuckerberg ihre Stimme übertragen haben, kommt er momentan sogar auf 57 Prozent aller Stimmrechte.


Quelle: Facebook Finanzen

Facebook Geschichte in Form einer Timeline

Hier noch die Grafik aus dem Facebook Newsroom zur geschichtlichen Entwicklung von Facebook seit dem Start in 2004 in Form einer Facebook Timeline:



Quelle: Facebook Newsroom

Facebook legt im Zuge des Börsenganges einige zahlen offen:

  • Etwa den Jahresgehältern von Facebook-Vorstandsfrau Sheryl Sandberg (30,9 Millionen Dollar), Finanzchef David Ebersman (18,7 Millionen Dollar) und Zuckerberg selbst (1,5 Millionen Dollar). Ab 2013 sinkt das Grundgehalt des Firmengründers auf einen Dollar.
  • Arm ist Zuckerberg trotz des verhältnismäßig geringen Gehalts nicht: Er besitzt gut 28 Prozent der Aktien von Facebook. Bei einem möglichen Börsenwert von 100 Milliarden Dollar würde ihn das zum 28-fachen Milliardär machen.
  • Zuckerbergs Stimmrechtsanteil beträgt derzeit 57 %. Auch nach dem Börsengang wird er das Unternehmen kontrollieren, da er Aktien der Klasse B erhält, die zehn Stimmen haben. Anleger bekommen dagegen nur A-Klasse-Papiere mit je einer Stimme. (Quelle: Spiegel)

Wer kauft sich eine Facebook Aktie und was sagt ihr zum Börsengang?